Daniel W Leonard, CFP®, CASL®, CSSCS, EA, AIF®

Dan Leonard The name of the firm is not an accident. I was an athlete throughout high school. I was not an athlete in college. After graduation, It was time to get back in shape. I decided after running my first 10 kilometers (6.2miles) race I was going to run the New York City marathon. Little did I know then, that decision would shape my life so dramatically. Since then I have completed 19 marathons and many triathlons including six full endurance distance triathlons (2.4-mile swim, 112-mile bike, and a marathon).

The lessons I learned training for these events has been the key to my success. The most important lesson was that making the commitment to a goal was harder than achieving the goal itself. Once the commitment is made, that’s the first step. For example, Saving for retirement. Everyone wants to retire, but committing to save for retirement is easier said than done. For many people, it means foregoing certain things now, for your future self. In training for a marathon it is not any particular day that makes your race a success, it is the accumulation of the months of preparation. Can you skip any one day and still reach your goal, yes. What you cannot do is regularly skip days or change the plan and expect to reach your goal. The key to any successful plan whether it is for a marathon or retirement is flexibility in the day to day objectives with a commitment to the overall plan. You can skip a day or rearrange the plan, as long as you get all the steps in over time. You cannot skip several steps without making an adjustment to your end goal.

What do all those letters stand for?

Certified Financial Planner™  – CFP®
Chartered Advisor for Senior Living – CASL®
Certified Social Security Claiming Strategist – CSSCS
Enrolled Agent – EA
Accredited Investment Fiduciary – AIF®